Beautifully made toys for babies.
Toys & accessories designed to comfort, soothe and support early development through simple, sensory play.
What is Max & Boo?
Max and Boo is a collection of baby toys and sensory products designed to support early development through play. Created with comfort, safety and simplicity in mind, each product encourages babies to explore textures, movement and sound in a gentle, engaging way.
From soft toys to sensory play essentials, Max & Boo helps little ones learn, grow and feel comforted every day.
Gentle by design.
Supports Early Development
Designed to stimulate your baby's senses, helping to develop touch, sight and coordination through simple, engaging play.
Comforting and Safe
Made with soft, baby-friendly materials that are gentle on skin and perfect for everyday use.
Designed for Everyday Moments
Thoughtfully created for playtime, naptime and on-the-go, supporting your baby's development through calm, sensory experiences.
Explore the Max & Boo range.
Soft, safe and sensory — designed to comfort and delight from the very first months.
The plush collection
Our plush bunnies and bears — the perfect cuddle companion, in sixteen soft, considered shades.
Stock Max & Boo in your shop.
Wholesale and stockist enquiries welcome — let's bring beautifully made baby toys to your customers.
Get in touch